answer quickly pleaseeeeee

Amjad and yuki own a kebab shop near the university. Perhaps because of pandemic impact, the business performance is not going well . To promote the business, shop owners have planned a research project to understand the characteristics of their customers and business and customer. Amjad and yuki both agree that knowing the position of business is the first step to success and for the same reason, they are very knee to collect as much information as possible from the research project. Based on amjads experience, he believes customers factors are crucial, such as customers taste , price of cuisine and choices on menu. However , yuki has different opinions and believes shops factors are more practical such as shop locations, level of service, online orders, parking facilities and interit design on the restaurant. Unfortunately, both amjad and yuki do not have any knowledge of research methods, and they dont know where to start the project either.

Based on the business scenario above , should shop owners conduct a qualitative or quantitative research methods? Clearly explain your rationale and justify your answer with personal views