Needs show the following traits: O a. They are mostly depending on seasons, may be affected by major events (celebrations, consumer trends, brand popularity) O b. They are passively experienced by consumers, do not require any action, do not affect purchasing decisions O c. They are driven by passion and hedonistic behaviour, cannot be controlled O d. They are dynamic, can conflict with each other, and must be fulfilled by starting from basic level needs moving to more complex O e. They are continuously changing, cannot be fully fulfilled, and drive consumers to spend money