Answer the 2 multiple choice questions below

In considering the transnational strategy, Nestle evaluates the limits of decentralization. The closer they are to the consumer in activities such as branding and pricing, the more they tend to decentralize. The more they deal with production and logistics, the more they centralize decision making. The production and logistics decisions involve - activities. O midstream Oupstream Odownstream O in its infrastructure Which of the following types of international firms are most likely to benefit from a global strategy as opposed to a multidomestic strategy? firms in industries that have much value added in research and design or manufacturing firms in industries that have value added by sales and marketing departments firms that compete in industries in which consumer preferences vary substantially in each country firms in industries that are expanding very rapidly