Answer the 2 multiple choice questions below

Industries in which proportionally more value is added in _- activities are more likely to benefit from a global strategy. downstream upstream marketing sales Which one of the following is one of the Theodore Levitt assumptions supporting a pure global strategy? Consumers are willing to pay more for specific product features. o If the world markets are treated as heterogeneous, substantial economies of scale are easily achieved. Customer needs and interests are becoming more dissimilar O MNCs can successfully compete globally by aggressively pricing products at the sacrifice of product features