Answer the 2 multiple choice questions below

Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy? O Firms that miscalculate sources of revenue and profit pools in the company industry, O Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle. O Firms that target too large a market that causes unit costs to increase. O Firms that underestimate the expenses associated with coordinating value-creating activities in the extended value chain, If the U.S. dollar appreciates relative to foreign currency, what is likely to be the result for the U.S.company that has branches abroad? Profits will decrease, when measured in US dollars. Foreign exports to the United States will decrease Prohts will increase, when measured in U.S. dollars. Foreign demand for U.S. goods and services will decrease