Question: Answer the 3 question please! Thompson Security Systems Bob Anderson bas been enployed as a sales repersetrative for Thoeapson Serurity Systems for the past sis
Answer the 3 question please!
Thompson Security Systems Bob Anderson bas been enployed as a sales repersetrative for Thoeapson Serurity Systems for the past sis moelts. Prior to joiting the firm, Bob had worked for throe years as a sales reperesentative for a smaller compary, Bob had been very excited about wextieg for a high- Iech firm like Thoingson, which deries ased avomeles wophisticated secuatity systems and leases them to serwill and motiansired buvinewes. He was eyecially pienod to be aveipood to the tistrict maxagod by Reth Roborts, who had hece the mant maccerful sales representative in the firm prioe to her pruescion bo divarict manuger, In his initul crientation at the coeporate training canter, Blob received a great deal of infornation about the security indusiry, the history of the Thoempon organization, and deteils aboul the enegaty's prodacts and targot cuswemers. He alwa received a detsiled seles hindseok with exiensive information on competing companies and their prodocts, compded by Therepoon's marketing reseasch degarmeat When Bob repored to his disenet office for the act stage of his training, he shadosed Both on wome actal soles calls. He noted that beyond the material developed by the marketing rekcarch dopurtment. Beth was very convincing in her arguments, and Bob cevld wot bow she had become the top salesperson in the oxepury. Over time, bowever, he came to wonder about the accuracy of the informution she pesented. Oa one occasion, he asked Beth bow the came to lsow 10 mucth about compelitur's products. She abruptly ctungod the selject After his initial training and oricritation period, Bob bepen to make his sales calls independently. On several occacions, he called on prospects wbo lessed their security sycems froe a Thoopese coengetince. In trying to close these visits gracefully, he would ask the prorpective bayer how he of ahe liked the exiving system In so case dad the proppective bayer inatixate any defict of problatin of the misure Beth had dexribed in ber discuasions of these competion's peodacts In rechecking the information prenided by Theepwee's taukating rescarch deportment, Bobb was umble to find spport fic many of Beth's claims. As a resilt, Bob modified his sales presertative to exclude the queticeable informution As his six-menth review aporteachod, Beth visitel Bob in hes terrisory to accompary him on some soles calk. On the fint call ef the dry. Beth noted that Bob failed to include certuin "key infinmunive" in his discossion to present her afguments on the scalsenses of ether security systems, In spite of their combined elforts, the georpect indicated that she had no interevt in the product and maraod thers out the door, Immediakcty after the sales call, as Beth aod Bob got into the car, Beth eqpessed her annoyance with Beb's gerfionance. "Beb. what ea carth is wrong with yoe? If's only been foer moeths sinse you finished your training, and you have already forgones the busics. If will not foel ready to sient What do you have to sy fist younelf?" Bob sat there, stumed, trying to formulate a repty Questions: 1. Write a sumtamary of the case 2. What are the ethical coocens of consumers? 3. What ate the key points of the eay
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