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Case Study @ Bayerische Motoren Werke [BMW] Sales Management (Section: B) Name of Students: ID Number: . Read the attached Case carefully and answer the following questions: [3+3+4=10 Marks] Question 1: What are the pros and cons to BMW's Selective Target Marketing Strategy? What has the firm done well over the years and where could it improve? [Answer into different separate paragraphs] Answer: This staly ace was downloaded by 10000082976125 from Comm. 06-20-2022 12:28:28 GMT-05:00 www.cn.com file-66125398 Sales-Case-Questions-in-BMW-Ca-Chapter-1.dec/ Question 2: As a Sales Manager of BMW, Bangladesh; if you want to sale cars to the Bangladeshi Customers; what type of Selling Approach do you think will be appropriate to apply and Why? [Answer into two separate paragraphs and use bullet points to highlight your opinion] Answer: Question 3: As a Sales Repetitive to BMW's Customers in Bangladesh, what will be your FEBA descriptions in the Presentation stage of Personal Selling Process? [Explain each components of FEBA separately in different paragraphs] Answer: About Bangladesh Business Operations of BMW Executive Motors LTD. Etive Motors MEGHNA GROUP OF INDUSTRIES On October 21, 2002 Executive Motors Limited (EML) was launched as a concern of Meghna Group as the sole importer of BMW Automobiles to Bangladesh. Executive Motors Limited is thoroughly dedicated to its responsibility in managing the BMW marquee. We aim to be the unparallel leader in the automobile industry and the distinctively preferred choice for customers who accept only the very best in quality & service. At EML, we believe that our customers deserve far more than just the delivery of their vehicle. This belief drives us to deliver a total ownership experience of a BMW-The EML Experience. The EML Experience begins with our very best professional and interactive sales people - Available on-hand to deal with any and all of your queries and tailor your specific requirements for your journey to be a breathtaking one. Your driving pleasure should begin long before you even step into the vehicle. We are passionately committed to hiring and keeping the best people and empowering them to develop the best business processes and practices in order to deliver proactive and caring services that exceed our customer's highest expectation. The EML Experience continues with the outstanding level of commitment that our trained specialists invest into caring for you and your vehicle. This carries your relationship with us to a new level- a level that is guaranteed to give sheer pleasure from owning your BMW. Keeping this constancy in commitment, Executive Motors Ltd. has earned laurels like the "Best BMW Facilities" in 2004 and "Top Parts Achievement Award" in 2010. About Meghna Group: Meghna Group is a leading business conglomerate in Bangladesh. Since the inception of the entity in Bangladesh in 1965, Meghna Group has successfully established dynamic diversification around the commercial & industrial arena; Reaching international markets in multiple sectors. Currently Meghna Group is T-market leader in Technology Automobiles RMG, Financial Institutions Electronic & Consumer Goods and hap/www.chem.com file-66125398 Sales-Case-Question-in-BMW-Ca-Chapter-Ide many other divisions. Meghna group, apart from being the largest manufacturer & exporter of bicycles in Bangladesh, has a peer with global brands like BMW, KIA, Apple, ACER, GATEWAY, BIC and many more