. Answer the case study questions: Critically assess the way that the operations and logistics are currently set up in view of the issues identified; Analyse these issues and suggest ways in which things might be improved, with reference to relevant models and theories; Explain the main issues that need to be addressed in other areas of the business and explain how you would approach your colleagues in order to make progress there (Words based on your understanding and need) O Case study Wyldeburd Ltd Wyldeburd Ltd (WL) is a small niche provider of products for garden birds including seeds, feeders and associated products. One of the best-selling products is sunflower seed hearts. They are sold in 1kg, 3kg, 5kg and 10kg packs to 176 garden centres, 25 pet shops, two supermarket chains and direct to the public via the Internet. The seeds are procured from China, packed in 50kg sacks delivered in minimum 11-tonne loads. The lead time from order to delivery to WL. is quoted at 43 calendar days. WI. use an agent to manage the freight forwarding to the WL packing and distribution plant. WL break the sacks down into the four different sized packs based upon the pro- duction forecast which is formed up at the beginning of each month. Demand is variable, dependent upon the route to market and the season. Overall, it can vary from 5 to 20 tonnes per month. The maximum storage capacity of the WL packing and distribution plant is 24 tonnes of finished products and 26 tonnes of the 50kg sacks. Garden centres and pet shops order weekly, supermarkets forecast weekly but firm up at 6pm the day before delivery and products are on a sale or return basis. Customers ordering via the Internet before 3pm will have their products dispatched the same day. Delivery to local garden centres and pet shops is undertaken by WL's own transport and for distant outlets a national carrier is used. For supermarket deliveries, and returns, a different national carrier is used and for direct to public sales the Royal Mail parcel service is used. The company has experienced a number of issues relating to its logistical activities. Namely: returned goods from pet shops and garden centres because of damaged packaging during transit or offloading large volume returns from supermarkets as a new season's products are substituted in the valuable gondola-end displays within the retailer shortages of 1kg and 3kg packs insufficient storage capacity within the packing and distribution plant