Answer the following

1.From a value-creation perspective, is it more important for a company to know where to compete or how to compete? That is, is it more important to play in the right markets or to be the best player in your current markets?

2. Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as opposed to product innovation. Which do you expect to sustain a high ROIC for a longer time?

3. For which type of company is additional growth likely to create more value: a high-ROIC company in a mature market or a lowROIC company in a fast-growing market? Give reasons for your answer

4. Identify and discuss an example where growth in market share through a price war created long-term value for a company.