Answer the following:

$4-1,$ Explain why strengths are more important than weaknesses in strategic planning$\mathrm{.}4-3,$ Do strengths always receive higher weights than weaknesses? Explain why$\mathrm{.}4-10,$ Discuss strategic implications of a firm receiving a total weighted IFE Matrix score of $1\mathrm{.}5$ versus $3\mathrm{.}5\mathrm{.}4-14,$ What are some limitations of financial ratio analysis? $4-18,$ Identify some excellent online resources for finding financial ratio information$\mathrm{.}4-20,$ Is a capacity utilization rate of $50$ percent good? Why? $4-26,$ Why may it be easier in performing an internal assessment to develop a list of $80$ strengths$/$weaknesses than to decide on the top $20$ to use in formulating strategies? $4-33,$ In an IFEM, would it be advantageous to list your strengths, and then your weaknesses, in order of increasing weight? Why?$4-36,$ What is marketing promotion? Name several example forms of promotion commonly used by marketers$\mathrm{.}4-47,$ Explain the difference between data and information in terms of each being useful to strategists.