Answer the following $5$ questions:

Generally speaking does it appear that heavy internet users are more or less likely than the average US adult to have bought these shoe brands in the last $12$ months?

If you were going to run a series of advertisements for SHOE FIEND targeting younger adult women, which brand would you recommend to feature on the advertisement? Which shoe brand would you be disinclined to feature? Why?

Lately, management for SHOE FIEND has worried that its positioning has completely overlooked serving the wants of "older" consumers $($over $45$ years old$).$ If SHOE FIEND decides to market toward older U$.$S$.$ adult, which of the brands should SHOE FIEND be more conscientious about featuring?

Based solely on the information, do you think it makes more sense for SHOE FIEND to: treat the whole market as homogeneous $($no segmentation$),$ use a single variable segmentation scheme $($just gender, just age, just Internet usage$),$ or a multivariate segmentation scheme? Regardless of your answer, identify the advantages and limitations associated with your argument.

You are about to ask a junior analyst at SHOE FIEND to run another MMR report for you. Which additional variables do you think would be best to add into the report for segmentation purposes? W

hy$?$