Answer the following case: 30 marks The e-commerce industry is growing at a faster rate in India. A burgeoning middle class with a high disposable income paved the way for more demand for technologically upgraded products and services. The internet penetration was 622 million in 2020 and rose to 900 million by 2025, thus envisaging a staggering 45% increase, according to IAMAI report(source IBEF). While the urban segment was open to internet usage and they had little time for the daily routines they resorted to the practiceof online shopping. Yet, there was a huge potential was found in the still untapped segments. Internet penetration was on the rise in the tier II and tier III cities.Players like e-bay and Amazon had entered the Indian market and commanded a huge market share. Not to mention the various Indian ecommerce sites like Flipkart a unicorn that gave rise to other e-commerce businesses and other major players also forayed in the market.The erstwhile online shopping that was confined to services like net banking paved the way for unconventional products like cut vegetables is also available online. The outbreak of Covid changed the purchase patterns of the Indian consumers. What was once considered luxury, became a necessity. During Covid, the demand for online shopping increased to a remarkable increase of online shopping. The lock down had been imposed and strict restrictions were put for going out. In some places, some hours were dedicated for the purchase of basic essentials. Maintaining social distancing and following Covid appropriate behaviour was a must. Police were constantly monitoring the peoples movement. All the inconveniences had made the people to shift to online shopping. Research indicated that people 55% of the people said that they would continue to shop online even in the absence of the pandemic. The shoppers gave wide varieties of option like good assortment of products to cash on delivery while doing the online shopping. As a researcher,you are required to take up a research on the online shopping behaviour in India during the covid period. You had conducted a focus group discussion among around 8 participants about the online shopping and found out the following: There was a concern about the quality of the product, hence the product and the e-commerce site mattered the most in gaining the trust of the shoppers. The perceived risk of using a e-commerce site was an important parameter Before Covid, there was a low preference for buying vegetables online , though the other products were shopped online But during Covid, the purchase of groceries and online food ordering increased owing to the lockdown. 1. What type of research study and research approach would you take in this case? Substantiate. 5 marks 2. Formulate a research problem and state the objectives of the study. 5 marks 3. Mention the need and limitation of your study. 3 marks 4. What type of data collection would be appropriate here, according to you? Substantiate. 5 marks 5. Develop a hypothesis for the study. Identify the dependent and independent variables for the study. 4 marks 6. Design a sampling plan for your study. 8 marks Mention the i. population under your study ii. the sampling frame iii. the sampling type iv. sampling unit v. sampling size. The sample size is to be calculated at 1% level of significance (99% confidence level). The size should be within + 4% of the true value For calculating the sample size, use the formula: n = z 2 * p* q e 2 where n is the sample size (to be determined) p = proportion of respondents who had purchased online q = proportion of respondents who had not purchased online As a conservative estimate, give the values p = 0.5, q = 0.5 e = 0.04 z = 2.58