Question: Answer the following chapter questions below: Minimum length requirement is 1 Page page, college writing. 1 - Explain the concept of integrated marketing communications. 2

Answer the following chapter questions below: Minimum length requirement is 1 Page page, college writing.
1-Explain the concept of integrated marketing communications.
2-Define each component of the promotion (communication) mix.
3-Describe 4-types of advertising and give examples of each.
4-Define the AIDA model and explain
5-Identify three sales promotion tools targeted at consumers and provide examples.
6-What is a trade promotion?
7-Explain 3 types of public relations and give an example of each type
8-Explain the difference between a push strategy and pull strategy. Give examples
Answer the following chapter questions below: Minimum length requirement is 1

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