Question: Answer the following Mini cases (10 Marks each) (ILOs: Q1, 2: A1, C1 /Q3,4: C2, C3): When companies extend their marketing efforts internationally, they develop

Answer the following Mini cases (10 Marks each) (ILOs: Q1, 2: A1, C1 /Q3,4: C2, C3):

  1. When companies extend their marketing efforts internationally, they develop communication strategies that blend product and promotional strategies. Imagine you having a swimming gear company based in the UK. How would you go about going global?

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