Answer the following post with a constructive criticism

The post below is with the following instructions of:

please choose a company from the service sector, renowned for its excellent customer provision, and provide a brief overview of its sustainability and long-term profitability strategy. What is that makes its customer service unique or unbeatable?

post:

Ritz Carlton is one of the leading international hotels in the world, which has been admired for its exellent customer service and continuous status of luxury hotel. In order to keep this good position in a very competitive service industry Ritz Carlton uses TQM strategies and continuous improvement. Ritz Carlton has implemented TQM in all of its aspects, but it really payed close attention to its employees who play a major role in providing excellent service to customers. Ritz Carlton has a book which communicates its vision to all the employees. There are all the expects relating to quality described. The famous quote from that communication book is: ''Ladies and gentlemens serving Ladies and gentlemens". This emphasizes the fact that the hotel really cares about their employees and creates good and comfortable work environment for them. This helps to sustain long-term profitability and customer satisfaction for Ritz Carlton. Ritz Carlton communicates quality standards to all of its employees and members in order to make them follow those standards.