Question: What is the difference between an independent variable and a dependent variable? Give examples of both. Is it possible that a factor might be

What is the difference between an independent variable and a dependent variable?

What is the difference between an independent variable and a dependent variable? Give examples of both. Is it possible that a factor might be one type of variable in one project and the other type in a different study? Give examples to support. 2.Why do you think it is important that we in the Advertising or PR field do research? What are the "costs" if we don't due this research? Will we be able to accurately inform or motivate our audiences? Give examples of how a study could go wrong if research is not done at all or incorrectly.

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