Answer the following question based on the provided case “ Lifebuoy ‘Swasthya Chetna’: Unilever's Social Marketing Campaign” as ran by Hindustan Unilever Limited (HUL)

Critically Evaluate the Lifebuoy ‘Swasthya Chetna’ program, Identify and explain the P’s of social marketing mix as discussed in class. Discuss the reasons for HUL’s failure in Kerala as against the success achieved in other states. (Word limit 750)

Answer rating: 100% (QA)

Lifebuoy Swasthya Chetna program was a social marketing initiative by Hindustan Unilever Limited HUL to raise awareness about hygiene and sanitation in rural areas of Kerala The program was launched i... View the full answer