Question: Answer the following question briefly. :: Organisation need to decide how much they can standardise their approach and how much adaptation is needed when entering

Answer the following question briefly. ::

Organisation need to decide how much they can standardise their approach and how much adaptation is needed when entering foreign markets. discuss the concept of globalisation vs. Customization and the measures taken by McDonald brand to recognise their offerings and communication should be adapted to local preferences and conditions

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!