Answer the following question: Given low brand awareness levels, what was the right balance between building a
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Given low brand awareness levels, what was the right balance between building a global brand identity and leveraging differences through brand customization across local markets?
Did different market contexts preclude a global brand identity and marketing strategy?
How could La Roche-Posay best compete in markets and in distribution channels where dermatological prescription and pharmacist-assisted sales were not possible or scarce?
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Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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