Question: Answer the following question : Think about how the car industry communicates about its products - what elements of the promotion mix do they use

Answer the following question: Think about how the car industry communicates about its products - what elements of the promotion mix do they use to get their message out and how is that message delivered to their stakeholders.

Evaluate how the car industry communicates about their products: how is it encoded, how is it decoded and any ethical and legal implications. What role does the CEO have in setting the message?

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