Question: Answer the following questions after reading the case study in the Tuleja book, p . 2 1 6 1 . What actions can be undertaken

Answer the following questions after reading the case study in the Tuleja book, p.216
1. What actions can be undertaken by management to ensure that this type of branding mishap does not happen again?
2. What are the optimal ways for NIKE to communicate with the Muslim community and the media in order to mend relationships and heal its reputation

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