Question: Answer the following questions based on this weeks reading, Change the Way You Form Your Assumptions: Base Views of Customers on Facts, Not Conventional Wisdom

Answer the following questions based on this weeks reading, "Change the Way You Form Your Assumptions: Base Views of Customers on Facts, Not Conventional Wisdom to Uncover Sources of Additional Profit":

Explain how managers can overly rely on conventional wisdom in decision-making and why it can hurt profitability.

Do mental models have to limit brand/company profitability? How can companies overcome this issue?

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