Question: Answer the following questions in a single Word document. Each question is worth 5 points. 1. VALS psychographic segmentation can be a valuable tool for

Answer the following questions in a single Word

Answer the following questions in a single Word document. Each question is worth 5 points. 1. VALS psychographic segmentation can be a valuable tool for marketers as they prepare their marketing materials. Access the VALS website and examine the characteristics of each of the groups. Then take the survey to determine which group you belong to. How can VALS help marketers develop advertising messages? 2. Millennials are an attractive generations for marketers. Examine the millennial segments described in the chapter. Which segment do you belong to? Identity a friend or relative that would fit into each of the other millennial segments. Explain why you would put them into that particular millennial segment

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