Answer the following questions in your discussion post, then comment on your classmates' posting (at least 2). Read You Be the Consultant: What's the Right Price, on page 382 of your text. 1. Why do many entrepreneurs underprice their goods and services, especially when they first get into business? 2. Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company.

Answer the following questions in your discussion post, then comment on your classmates' posting (at least 2). Read You Be the Consultant: What's the Right Price, on page 382 of your text. 1. Why do many entrepreneurs underprice their goods and services, especially when they first get into business? 2. Discuss the connection between the prices a company establishes for its goods and services and the image it creates for the company