Question: Answer the following questions on IKEA Case study 1. What are IKEA's order qualifiers and order winners? 2. What are IKEA's competitive priorities? 3. Describe

Answer the following questions on IKEA Case study

1. What are IKEA's order qualifiers and order winners?

2. What are IKEA's competitive priorities?

3. Describe IKEA's process for developing a new product.

4. What are additional features of the IKEA concept (beyond their design process) that contribute to creating exceptional value for the customer?

5. What would be important criteria for selecting a site for an IKEA store?

6. What new markets in the US is IKEA trying to enter and do you think they well be successful?

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