Answer the following questions :-

Question 1 :- Distinguish between push and pull strategies for getting products into retail outlets?

Question 2 :- Think of a recent shopping experience. Did the brand name of the product and its image affect your purchase? Did it affect how much you were willing to pay for the product? For what kinds of purchases do brands not matter?

Question 3 :- Why does it make sense to think of products in terms of benefit delivery?

Question 4 :- Explain the supporting marketing mix linkage between price and communication. Provide an example ?