Question: Answer the following questions regarding the case study Barilla SpA (A) (Simchi-Levi et al., 3rd edition, pages 143152): 1. The Barilla SpA case discusses a

Answer the following questions regarding the case study Barilla SpA (A) (Simchi-Levi et al., 3rd edition, pages 143152):

1. The Barilla SpA case discusses a JITD program, which was developed for tackling the demand fluctuation problem that Barilla was facing. What are the causes of the demand fluctuation problem, and why do you think these are the causes?

2. What is the logic of the JITD program that Maggiali was trying to implement? Why did he think that this program would work?

3. During the early implementation of the JITD program, Barilla encountered the following problem: After the program drove inventory levels of Barilla pasta down, one distributor used the additional shelf space freed up by those reductions to increase the inventory of a competitors pasta product. Suggest a resolution to this problem.

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