Answer the following questions (Write the answer at least 10 lines for every question)

1.For many years Gerber's has manufactured baby food in small, single-sized containers.In conducting an environmental scan, identify two trends that might significantly affect this company's future business.Propose how Gerber's might respond to these changes.

2.Discuss any 5 key criteria that are used when deciding if your Positioning is strong.

3.How do you gather competitive information? Why do you want to know about competition?

4.Assume you are manager of The Outback Steak House, a franchised restaurant that has newly opened in Toronto.Describe how you would segment the market according to dimension, using four segmentation variables as you can, and explaining why each variable is appropriate.