answer the following true or false statement

Base your answers on the following, Branding and the Risk Management Imperative by Susan Fournier and Shuba Srinivasan.

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1. Brands are valuable company assets so damage to a brand destroys shareholder value.

true or false

2.If your companys brand is tied to the behavior of a signal individual then the risk that this person does or says something that ruins your companys brand may be driving down the value of your company.

true or false

3.Fake news is not a risk to a companys brand because risk mangers can simply tweet out that the story that impacted the brand was fake.

true or false

4. A good risk management strategy is to extend a brand over as many products as possible so that if one product is not a success the brand is supported by other products. true or false

5. Brand dilution risk is when a known valuable brand becomes associated with secondary products that are not linked to the brands known message. This weakens the bans impact and this is the dilution of the brand. true or false

6. Brand dilution is a sign of successful brand management because it means your company's brand is very well recognized.

true or false

7. A sub-branding structure is a good risk reduction strategy. true or false 8.Risk managers should understand the exposure of brand equity to political and social risks but ignore them in planning since these risks are uncontrollable.

true or false