Answer The Multiple Question (MCQ MKT382 )

1. FACTORS ENCOURAGING STANDARDIZATION * ( 1 marks)

a)Economies in marketing

b)Differing use conditions

c)Differing consumer behavior patterns

d)Government and regulatory influences

2.Trading companies buy a specialized range of products, maintain a stock or a shop, and deliver products to customers. * (1 marks)

a) True

b) False

3.When you are marketing your product(s) through the largest number of different types of intermediaries and the largest number of individual intermediaries you are using approaches of * (1 marks)

a) selective coverage

b) intensive coverage

c) exclusive coverage

d) all of the above

4.Free delivery" is an example of * (1 marks)

a) Core product

b) Diversifies product

c) Augmented product

d) Tangible product