Question: answer the question 22,23,24 Chapter 19 21 What is the difference between reach and frequency? What is CPM? 22 What are the advantages and disadvantages

answer the question 22,23,24

Chapter 19 21 What is the difference between reach and frequency? What is CPM? 22 What are the advantages and disadvantages of outdoor advertising? What are the advantages and disadvantages of tv advertising? What are the advantages and disadvantages of magazine advertising? 23 What are the objectives, advantages, and disadvantages of coupons, samples, and point of purchase displays? 24 Discuss public relations and publicity tools

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