Answer the question

4-18. Creative Homework/Short Project As an account exec- utive with a market research firm, you are responsible for deciding on the type of research to be used in vari- ous studies conducted for your dients. For each of the following client questions, list your choices of research approaches a. Will TV or mobile device advertising be more effec- tive for a local bank to use in its marketing com munication plan? b. Should a California winemaker operating on a na- tional scale switch from bottling its mid-tier wine (S9 to $15 per bottle) with corks to bottling it with screwcaps? that support strong sustainability initiatives? ing a purchase decision? c. Are consumers more likely to buy brands from firms d. What existing features of an e-commerce site sell ing clothing to women are most important for mak