Question: Answer the question below: 1.1 construct a fully detailed Position map and customer Matrix for Colgate-palmolive with its leading product and services. (30 marks) 1.2

Answer the question below:

1.1 construct a fully detailed Position map and customer Matrix for Colgate-palmolive with its leading product and services. (30 marks)

1.2 Explain fully each element of the constructed position map and customer Matrix for Colgate-palmolive and its leading product and services. ( 30 marks)

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