Question: Answer the Question by TRUE or FALSE (Part 1) Question #1: Do I need a business plan when Starting a Business? Answer: Question #2: A

Answer the Question by TRUE or FALSE (Part 1)

Question #1: Do I need a business plan when Starting a Business?
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Question #2: A written business plan is a tangible motivator for the entrepreneur.
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Question #3: SWOT analysis is a type of personality test used to screen job applicants.
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Question #4: The four marketing elements are product, position, price, and promotion
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Question #5: An entrepreneur owns, operates, and takes the risk of a business venture
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Question #6: A customer profile should include psychographic data about the customer, but demographic data are not needed because opinions and lifestyle habits are the most important characteristics of customers
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Question #7: A business plan may help to convince suppliers to extend credit to your company
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Question #8: Lenders want to know exactly where your business will be because the location of a business is often a critical factor in its success.
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Question #9: A reasonable business plan should be a minimum of 50 pages in length.
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Question #10: The business plan is a tool that consultants use for understanding a company and its problems.
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Question #11:

When describing your product, it's best to emphasize on its features and the benefits from the client perspective.

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Question #12:

The primary goal of the marketing plan is to communicate with your target market and to convince them to buy your product or service.

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Question #13:

A good advertising and promotional plan are one that is focused and delivers your unique selling proposition to your target market.

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Question #14:

Your marketing plan should describe how will you segment your target market, how you will position your product or service compared to your competition, what price strategy will be and how you will effectively reach and influence your customer.

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