Answer the Question (Part 2)

Question #1:	What are the biggest mistakes made by startup entrepreneurs?
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Question #2:	What do you think are 5 characteristics or qualities of an entrepreneurs?
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Question #3:	List 2 advantages of being an entrepreneur.
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Question #4:	List 2 disadvantages of being an entrepreneur.
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Question #5:	What does a Business Plan outline consist of?
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Question #6:	Name the 3 essential components of a Market Analysis?
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Question #7:	Name the 3 levels of product and services that add Customer value are:
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Question #8:	Name the 4-pricing strategy matrix?
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Question #9:	Name the 4-product life cycle?
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Answer the Question (Part 3) - Multiple Choice

Question #1:	The first section of the business plan that highlights what is important and should get the reader excited about your business. Marketing plan Operational plan Financial section Executive summary
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Question #2:	Which of the following section must you not include in your business plan. Executive Summary Marketing Strategy Income tax return Financial Forecast
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Question #3:	A business plan is used for the purpose of: Obtaining financing Keeping you on track with your business vision and goals Finding shareholders All of the above
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Question #4:	Examples of advertising methods include all the following except: Television Directories Newspapers Coupons
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Question #5:	Your market plan will include section detailing the following: Price Strategy Advertising and promotional plan Sales and Distribution plan All of the above
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Question #6:	Determining how you will price your product or service is done. In what section of the marketing plan. Sales and Distribution plan SWOT Analysis Pricing Strategy Breakeven Analysis
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Question #7:	When you determine that your distribution method where the product goes directly from your company to the consumer, you are using what distribution channel? Traditional distribution channel Direct distribution channel Indirect distribution channel Sales representative method
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Question #8:	Which of the of the following statement is true It is always best when making financial projections to be overly optimistic in sales projections. Your projections should be accurate and reasonable Your financial projections must show better results than your competition Your financial projection must show your company is profitable immediately
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Question #9:	Who should write your business plan? Accountant Lawyer The Canadian Business Network Entrepreneur
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(Part 4) - SWOT ANALYSIS CASE

Company Coca Cola

Please place the following items in each box Geographical presence Huge market share Number one brand Mind boggling marketing efforts Customer satisfaction High levels of distribution network across the world Drinking water Developing nations are the main market Major scope for selling lesser moving products Increasing competitors Clean Water Stiff competition from Pepsi Managing the water No diversification

STRENGTHS	OPPORTUNITIES
THREATS	WEAKNESSES

(Part 5) Value Proposition

Question #1:	What is a Value Proposition?
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Question #2:	Your Value proposition should meet 3 criteria name one?
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Question #3:	Name 2 factors that can contribute to value creation.
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Question #4:	Name one research approach for gathering Primary data?
Answer:	END OF EXAM