Question: Answer the question upto 300 words: Create a Gap Analysis to illustrate the what resources/assets/staff Hagen Dazs will have to acquire to ENTER and successfully

Answer the question upto 300 words:

Create a Gap Analysis to illustrate the what resources/assets/staff Hagen Dazs will have to acquire to ENTER and successfully operate in the Brazilian market. (This is a hypothetical exercise - assuming Hagen Dazs IS NOT in Brazil)

Clearly illustrate your understanding of what is involved in entering a market by listing:

1. Current Hagen Dazs assets that can be used/deployed for success in Brazil

2. Investments needed in order top create a sustainable setup for Hagen Dazs to run successfully and profitably in Brazil.

Considerations for 2 include:

- Market penetration

- Marketing

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