Question: Answer the question with appropriate examples: As per IFAD, their 1 kg flour costing is Tk. 28. Now their price is Tk. 32. For ACI

Answer the question with appropriate examples: As

Answer the question with appropriate examples: As per IFAD, their 1 kg flour costing is Tk. 28. Now their price is Tk. 32. For ACI and Teer Brand, their 1 kg flour costing is Tk. 29, and now their price is Tk. 33. IFAD is following low cost strategy. You have joined in IFAD this month. As the marketing manager of IFAD, you want to change pricing policy and want to follow this strategy Option 1: Use lower-cost edge to -Underprice competitors and attract price-sensitive buyers in enough numbers to increase total profits How will you follow this option? Explain your exact price for this option with justification (15 marks)

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