Answer the questions after the Closing Case in Chapter 6: How to Make Money in Newspaper Advertising 3. When a print newspaper initiates an online version of its newspaper, what are the possible outcomes for its current display advertisers? Are they likely to prefer one channel over the other to reach their customers, or are they likely to select both? If both, are they likely to expect a discount for a bundle of print and online advertising? How do these outcomes affect the newspaper's bargaining power