Question: Answer the questions below: 1. Construct a detailed Position map of Colgate- palmolive toothpaste or customer matrix for its leading product or service. ( 20

Answer the questions below:

1. Construct a detailed Position map of Colgate- palmolive toothpaste or customer matrix for its leading product or service. ( 20 marks)

2. Identify Colgate- palmolive toothpaste strategic moves and competitive positioning open to the organisation and propose how the organisation can ensure sustained competitive advantage? ( 20 marks)

3. Determine what type of innovation and value-creation Colgate- palmolive toothpaste is capable of undertaking. is it incremental or disruptive? please explain fully and support your choice. ( 20 Marks)

4. Based on the findings of the preceding analyses and evaluation, recommend how Colgate-palmolive toothpaste should proceed to deliver on the value proposition in the market place by:

4.1 identifying the required value-added competencies. ( 10 marks)

4.2 Proposing how Colgate-palmolive should configure these competencies in its capital base. ( 10 marks)

4.3 Propose how Colgate-palmolive toothpaste should align and leverage these value-added competencies to achieve its innovation strategy or goals. ( 10 marks)

4.4 Identify the relevant internal Colgate-palmolive toothpaste arrangements and suggest how these should be addressed to sustain innovation and value creation. ( 10 marks)

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