Answer the questions below.

1. When determining the most effective use of advertising, it is important to identify and target a key market segment. You are trying to advertise to the corporate meeting planner. Where would you choose to advertise and why?

2. Your General Manager has asked your opinion on a brochure that he/she is getting created for the hotel. List three things, you would look for in the brochure.

3. Why is direct mail as an advertising mediumcostly?

4. Identify two ways Internet advertising can be purchased.

5. What is the role of the general manager in internal sales? Identify three specific wayshe/she can develop a sales-oriented staff?

6. What is the difference between internal marketing and internal sales?

7. What are the five steps when making an appointment call?

8. What are the five steps for a presentation sales call? Explain each in your own words.