Answer the questions below based on case 10: "Beyond Meat, Inc.". Note that the cases are located at the end of the book after the chapters: just click "contents" at the top left of the e-text and scroll down the contents on the left sidebar.

Please do not do research or use other information sources to find the answers to the assignment questions below. All the information you need to answer the assignment questions is in the case and in this document.

Case Assignment Questions:

1. Which suppliers do you think have strong bargaining power over Beyond Meat? Explain where those suppliers' bargaining power comes from.

2. What manufacturing activities does Beyond Meat perform in house? What manufacturing activities does it outsource? Do you think Beyond Meat should perform more activities in house or should outsource more activities? Why? Explain.

3. Calculate the R&D intensity (R&D expenses/Revenues) of Beyond Meat from 2016 to 2019. Do you see a trend in Beyond Meats R&D intensity over the years? Explain. Do you think Beyond Meat should reduce its R&D intensity to increase its operating and net profit margins? Why/Why not? Explain.

4. Regarding Beyond Meats distribution strategy, do you think the company should focus its efforts on retailers or foodservice companies or both? Why/Why not? Explain.

5. Why do you think Beyond Meat manufactures patties for foodservice firms itself and outsources the manufacturing of patties for retailers?

6. Ethan Brown, the founder of Beyond Meat Inc., saw four socially beneficial outcomes associated with shifting significant portion of the worlds protein requirements from animal meat to plant-based meat. Identify these four socially beneficial outcomes and explain how a switch from animal meat to plant-based meat can help to achieve them.

7. Do you think there will be a large shift to plant-based meat in the future as a result of a social stigma attached to eating animal meat? Explain. E.g., some say we will have a controversy over eating animal meat in the future similar to the controversy over eating dog meat in Korea today. Check the resources below before developing your answer.