Question: Answer the questions below in relation to the case study provided. We see that GBI is also considering initiating a project to look into a

Answer the questions below in relation to the

Answer the questions below in relation to the case study provided. We see that GBI is also considering initiating a project to look into a Customer Relationship Management system. This new project will require GBI to re- examine its pursuit of strategic objectives via best practices in organizational project management a. Discuss a framework that may be used to ensure the above mentioned systems align to GBI's strategic objectives (2 Marks) b. Analyse GBI's CRM project in terms of Functionality, Business Strategy, and Implementation perspectives (3 Marks) Answer the questions below in relation to the case study provided. We see that GBI is also considering initiating a project to look into a Customer Relationship Management system. This new project will require GBI to re- examine its pursuit of strategic objectives via best practices in organizational project management a. Discuss a framework that may be used to ensure the above mentioned systems align to GBI's strategic objectives (2 Marks) b. Analyse GBI's CRM project in terms of Functionality, Business Strategy, and Implementation perspectives

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