answer the questions in the case study

INTERACTIVE SESSION: MANAGEMENT MIS IN YOUR POCKET Can you run your company out of your pocket? Doylestown's information systems department Perhaps not entirely, but there are many functions was able to establish the same high level of security today that can be performed using an iPhone. for authenticating users of the system and tracking BlackBerry, or other mobile handheld device. The user activity as it maintains with all the hospital's smartphone has been called the "Swiss Army knife Web-based medical records applications. Information of the digital age." A flick of the finger turns it into a is stored securely on the hospital's own server Web browser, a telephone, a camera, a music or computer video player, an e-mail and messaging machine, and D.W. Morgan, headquartered in Peasanton for some, a gateway into corporate systems. New California, serves as a supply chain consalunt and software applications for social networking and transportation and logistics service provider to salesforce management (CRM) make these devices companies such as AT&T, Apple Computer, Johnson & Johnson, Lockheed Martin, and even more versatile business tools The BlackBerry has been the favored mobile Chevron. It has operations in more than 35 handheld for business because it was optimized for countries on four continents, moving critical e-mail and messaging, with strong security and tools inventory to factories that use ajust-in-time (JIT) for accessing internal corporate systems. Now that's strategy. In JIT, retailers and manufacturers main- changing Companies large and small are starting to tain almost no excess on-hand inventory, relying deploy Apple's iPhone to conduct more of their upon suppliers to deliver raw material compo nents, or products shortly before they are needed. work. For some, these handhelds have become In this type of production environment, it's necessities Doylestown Hospital, a community medical absolutely critical to know the cat moment when center near Philadelphia, has a mobile workforce of delivery trucks will arrive. In the past, it took many 360 independent physicians treating thousands of phone calls and a great deal of manual effort to patients. The physicians use the iPhone 3G to stay provide customers with such precise up-to-the- minute information. The company was able to connected around the clock to hospital staff, colleagues and patient information. Doylestown develop an application called Chainl.inq Mobile for doctors use iPhone features such as e-mail, calen- its 30 drivers that updates shipment information, dar, and contacts from Microsoft Exchange collects signatures and provides global positioning ActiveSync The iPhone allows them to receive system (GPS) tracking on each box it delivers time-sensitive e-mail alerts from the hospital. Voice As Morgan's drivers make their shipments, they communication is important as well, and the use Chainting to record pickups and status updates. When they reach their destination, they iPhone allows the doctors to be on call wherever they are collect a signature on the iPhone screen Data Doylestown Hospital customized the iPhone to collected at each point along the way, including a provide doctors with secure mobile access from any date and time-stamped GPS location pinpointed on location in the world to the hospital's MEDITECH a Google map, are uploaded to the company's servers. The servers make the data available to cus electronic medical records system. MEDITECH delivers information on vital signs, medications, lab tomers on the company's Web site. Morgan's.com results, allergies, nurses notes, therapy results, and petitors take about 20 minutes to half a day to pro- even patient dicts to the iPhone screen. "Every vide proof of delivery: Morgan can do it radiographic Image a patient has had every immediately dictated report from a specialist is available on the TCHO is a start-up that uses custom-developed iPhone" notes Dr. Scott Levy, Doylestown machinery to create unique chocolate flavors. Hospital's vice president and chief medical officer. Owner Timothy Childs developed an iPhone app Doylestown doctors also use the iPhone at the that enables him to remotely log into each choco- patient's bedside to access medical reference Late-making machine, control time and temperature, turn the machines on and off, and receive alerts applications such as Epocrates Essentials to help them interpret lab results and obtain medication about when to make temperature changes. The information iPhone app also enables him to remotely view ser- cral video cameras that show how the TCHO 10 Part One Organizations Management, and the Networked Enterprise Flavorlab is doing. TCHO employees also use the tions. Properly configured, the iPad is able to iPhone to exchange photos, e-mail, and text mor- connect to corporate networks to obtain e-mail messages, calendar events, and contacts securely The Apple iPad is also emerging as a business over the air tool for Web-based note-taking, file sharing, word processing, and number crunching. Hundreds of Sre Apple iPhone in its Profiles www.apple.com cd May 10, 2010: Steve Loht. Ceco Cheng. "The Ipad business productivity applications are being devel- Has Business Potential World April 2010 and oped, including tools for Web conferencing, word Smartphone Rises Fast from Gadget + Necesty." The Noork processing spreadsheets, and electronic presenta The June 10, 2008 CASE STUDY QUESTIONS MIS IN ACTION 1. What kinds of applications are described here? What business functions do they support? How do they improve operational efficiency and decision making? 2. Identify the problems that businesses in this case study solved by using mobile digital devices. 3. What kinds of businesses are most likely to benefit from equipping their employees with mobile dish tal devices such as iPhone, iPads, and BlackBerrys? 4. W. Morgan's CEO has stated, "The iPhone is not a game changer, it's an industry changer. It changes the way that you can interact with your customers and with your suppliers." Discuss the implications of this statement Explore the Web site for the Apple iPhone, the Apple: iPad, the BlackBerry, and the Motorola Droid, then answer the following questions 1. List and describe the capabilities of each of these devices and give examples of how they could be used by businesses 2. List and describe three downloadable business applications for each device and describe their business benefits iPhone and iPad Applications Used in Business: 1. Salesforce.com 2. FedEx Mobile 3. TimeSheet Whether it's attending an online meeting, checking orders, working with files and documents, or obtaining business intelligence, Apple's IPhone and iPad offer unlim ited possibilities for business users. Both devices have stunning multitouch display, full Internet browsing, capa- bilities for messaging, video and audio transmission, and document management These features make each an all-purpose platform for mobile computing 4. QuickOffice Connect 5. Documents to Go 6. Good Reader 7. Evernote 8. WebEx