ANSWER THE QUESTIONS: (Please Help me to answer these questions it got 20 marks in total)

1. Using the four Ps of marketing, explain how luxury goods makers can enhance their effectiveness in marketing to Chinese consumers.

2. From an institution-based view, explain why Chinese luxury goods consumers emerged to become a major group of consumers of such fancy items.

3. From a VRIO standpoint, explain how luxury goods makers were able to capture the hearts, minds, and wallets of Chinese consumers.

4. ON ETHICS: If you were CEO of a Western luxury goods firm, how would you respond to a Chinese reporter who asked you to comment on the two main criticisms of luxury goods consumption in China?