Answer the "think critically" questions that go with the case study.

leaming Up When MD Anderson Cancer Center a premier cancer treatment center headquartered in Houston, Texas, partnered with the Houston Dynamo, a Major League Soccer (MLS) team, it was a first. It was the first season-long, cause-related jersey partnership in MLS history. The Houston Dynamo, a two-time MLS championship team, planned to work with MD Anderson on cancer prevention education, community outreach, survivorship celebrations, public service announcements, and fundraising initiatives to end cancer The Dynamo jerseys for their away games were designed with the MD Anderson's strikethrough-cancer logo across a Dynamo Forever Orange stripe on the front of the jerseys. Social Responsibility Dynamo majority owner Gabriel Brener believed the partnership addressed one of the organizations core objectives-being a socially responsible organization. After forming the partnership with the cancer treatment center, Brener and the Dynamo leadership took steps to make their home field, BBVA Compass Stadium, a completely tobacco-free and smoke-free facility, including bans on vaping, e cigarettes, and smokeless tobacco products. Guests, vendors, and staff must cross the street to use tobacco, making the stadium more pleasant for nonsmokers. The stadium policy also does not permit guests to leave and re-enter during a ticketed event. Additionally, healthy concession menu options were added, and sunscreen lotion and Dynamo caps offering sun protection are provided to fans for day games. The partnership offered MD Anderson access to a broad, diverse, and international audience. MD Anderson plans to get its message out during joint community events, through stadium signage, and using public service announcements. The Dynamo will contribute a portion of ticket sales to support MD Anderson's mission to end cancer. Fans will be offered an option to add a donation during the ticket purchasing process. The partnership is a marketing triumph for the team and the sponsor. 1. Why would a soccer team partner with a cancer center? How would this fit into the soccer team's overall marketing plan? 2. Are the promotional actions taken by the Houston Dynamo unusual? Why or why not? 3. What benefits does MD Anderson gain from the partnership