Question: Answer the three multiple choices below by giving an explanation to your answer, Q1) Gia loves animals and therefore refuses to buy any brands known
Answer the three multiple choices below by giving an explanation to your answer,
Q1) Gia loves animals and therefore refuses to buy any brands known for animal cruelty; she believes that people must boycott companies known for their poor treatments to animals, and argues that buying from them means supporting cruelty. For Tatyana people who abuse animals are what type of reference: A) Dissociative B) Primary membership C) Aspirational D) Secondary membership
Q2) While Choco is a famous Swedish chocolate brand, the company suffered from 35% of its customers churn last year, due to accusations of flavoring the chocolate items with lead and similar poisonous chemicals. to defend itself, the company launched an intensive public relations campaign to deny these claims and to confirm the high-quality standards. in line with holistic marketing, the public relations campaign is affiliated to: A) Internal marketing B) Performance marketing C) Integrated marketing D) Relationship capital
Q3) A marketing researcher wants to investigate the impact of a buzz marketing event held in the mall on passersby, which research approach is suitable? A) Survey B) Observational C) Focus group D) Experimental
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