Answer the two questions

ENTREPRENEURIAL EXPERIENCES Moving Made Easy Most people do not look forward to moving, the Seattle, Washington and Toronto, Doug and countless hours spent hunting for boxes, and not his partner were convinced that with their solid just any boxes, boxes that will be sturdy enough to business model in place, franchising was the fit your prized possessions, not to mention the time next logical step. Doug pitched his concept to spent organizing and packing all your belongings. would-be investors on the TV program Dragons Enter Frogbox, the Vancouver-based com- Den in 2011 and received the investment he pany that rents reusable sturdy plastic boxes, with asked for, in exchange for partial ownership fold-down tops and easy stacking, for residential in the business. Frogbox franchises are now in moving. Customers simply order online and the 22 locations across Canada and the U.S. and the boxes are delivered and then picked up from plan is be in 150 cities by 2015. their new home when they are done. This saves the consumer the time and effort required to hunt QUESTIONS: for suitable boxes, costs about the same as buy- 1. What are the potential advantages and ing moving boxes from a moving company, and disadvantages associated with Frogbox's it's environmentally friendly since the boxes are decision to pursue franchising? reused and made from recycled materials. Doug Burgoyne and his silent partner searched 2. What competitive advantages can Frogbox for many months for the right business oppor offer potential franchisees? tunity, one with a short sales cycle and as Doug Sources: Mary Teresa Bitti, "Seeing Green," Financial explains, "an old school, cash-based service busi- Post, January 31, 2011, available at: http://frogbox. ness. We wanted something with a bad reputation com/blog/2011/01/financial-post-likes-frogbox; that we could come in and offer a good service Wendy Stueck, "Frogbox Makes Your Move Green," and stand out. We also wanted to wrap a little tech- The Globe and Mail, October 20, 2009, available at: nology around it." www.theglobeandmail.com/report-on-business/small- Their research led them to explore the mov- business/business-incubator/frogbox-makes-your- ing industry, which in North America was worth move-green/article 1330296; and Jenny Lee, "Frogbox about $5 billion a year, with no strong market Leaped to Dragons' Attention," Vancouver Sun, January leader. The first Frogbox location opened in 27, 2014, available at: http://www.vancouversun.com/ 2008 in Vancouver and after expansion into business/Frogbox+leaped+Dragons+attention/9402 263/story.html#ixzz30KvYoRLY