Answer the two questions in 400-500 words with reference support.

Background: One must work closely with internal and external stakeholders to identify success metrics, key performance indicators (KPIs), key revenue indicators (KRIs), benchmarks, and end-state goals. Once this critical basis is established, technologists may then design a list of business requirements and factors that may be evaluated against enterprise level analytics platforms available in the marketplace. 1) What factors drive an organization's selection of a best-in-class analytics platform?

2) What types of success metrics, KPIs, KRIs, benchmarks, end-state goals, or enterprise level analytics platform features constitute as potential high priority factors when determining which platform to purchase and integrate?