Answer these following questions to create a research proposal in the background information below:

please note that uses of chatgpt or lazily answered questions will be disliked:

What should a proposal include:

1.Problem definition > What is the purpose of the study; how much background context is already known; do you need to do any additional background research

2.Selection of research design > Your Research Objectives; Research Approach (i.e. quantitative vs. qualitative or both?)

3.Selection of sample > How large is your sample size; where will you be sourcing it from; is it a national sample; what is your population?

4.Data gathering > How will you gather the data; how long will it take; who will be doing this?

5.Data Analysis & Evaluation > Will data be coded; will it be tabulated

6.Type of report > What is the format of report; will there be a presentation (if so, how many)

BACKGROUND INFORMATION:

We recognise that Victoria Universitys operations need adjustment in the context of changed customer behaviour through the pandemic and as such; Victoria University wants to launch an 100% online study arm, VUOnline*, with its first intake to occur in January 2025.

Given these market factors, VUOnline wish to conduct a comprehensive study which examines choice drivers and barriers to studying online; the impact of product, brand and service perceptions on institution choice, alongside an analysis of key competitors within the online learning space to understand the market entry potential for Victoria Universitys entirely off-campus offering, VUOnline.

The marketing proposition and approach needs to be founded on extensive research, allowing us to define key target audiences and build robust personas around them including their geographic locations, study area intentions, motivators and concerns, choice factors, barriers to study, and media consumption habits.

This in-depth understanding will provide VUOnline with authoritative knowledge and a competitive advantage to structure a communication strategy that will be attractive to prospective online students.

Demographic Profile* of Current vs. Potential Online Students The level of influence of touchpoints across the decision makina process The areas of study considered by potential online students Your task is to think about these attitudinal and demographic behaviours