ANSWER THESE IN PARAGRAPHS: $5.$ Select the target market

Which segment$($s$)$ represents the best market opportunity?

What details do we know about the target market characteristics?

If complete data on market behavior for the target segment aren't available, what are the assumptions that we can make?

What is the competitive landscape in the target segment

$6.$ Designing the marketing strategy for the target segment

Product features for the consumers

what consumers need or want

What kind of price?

What are the promotion tactics?

What is the distribution strategy?

$7.$ Positioning statement for the new segment

Write a positioning statement for the new segment using the following:

For $($target market and need$),$ the $($product$,$ service, brand name$)$ is a $($product$/$service class or category$)$ that $($statement of unique attributes or benefits provided$).$